Creator Cadence Is Accelerating — Are You Keeping Up?

📈 How often do you need to post to grow in 2025?

We asked our creators. Here are the results:

• 2–3×/day — 36%

• 1×/day — 23%

• 2–3×/week — 23%

• 1×/week — 4%

• Doesn’t matter — 14%

High-Cadence Posting: The New Gospel of Growth

The most striking takeaway is that a clear majority of creators (59%) believe that to grow your audience, you need to post at least once a day. The rise of AI tools has significantly lowered the barrier to daily content creation, transforming a high-cadence posting schedule from a once-demanding goal into a mainstream competitive strategy.

“Multi-Post Momentum” for Maximum Exposure (36% post 2-3 times a day):

This was the most popular choice, selected by over a third of respondents. This strategy is a powerful growth driver for short-form video platforms like TikTok and Reels. Many creators believe that in the current algorithmic landscape, cadence is king. This approach maximizes reach, maintains momentum, and allows for rapid testing to find the next viral hit.

“The Daily Drop” as a Baseline (23% post once a day):

This group views a daily post as the minimum requirement to stay active and grow, striking a balance between the pressure to produce and the need for visibility.

Quality and Strategy Still Have Their Place Although increasing cadence is the dominant trend, a significant number of creators adhere to a different logic.

The “Quality over Quantity” Approach (23% post 2-3 times a week):

This is a common choice for long-form YouTube creators, podcasters, and high-quality bloggers. These creators prefer to be selective and produce high-quality, polished content. Their goal is to avoid burnout and cultivate a more loyal, engaged fanbase through high-quality content. The emergence of AI tools makes this strategy more viable than ever, as automation handles the grunt work, freeing up creators to focus purely on the quality of their content.

The “Content is King” Purists (14% chose “It doesn’t matter”):

This camp believes that frequency is secondary to the ability to create a truly phenomenal, viral piece of content. These creators also tend to rely on other growth levers, such as SEO, community management, paid advertising, or collaborations.

The Abandoned Strategy: Weekly Posting

The incredibly low percentage of creators opting for a weekly posting schedule (just 4%) sends a clear message: in fast-paced, algorithm-driven feeds, a weekly posting schedule is no longer sufficient to maintain growth. In an ocean of information, this frequency makes it far too easy for a creator to be forgotten.

The New Challenge for Creators

In the past, unique ideas and high-quality content were the core drivers of growth. Today, the real challenge lies in the ability to take a great idea and transform it—quickly, consistently, and at scale—into a series of high-quality content pieces that get in front of as many eyes as possible.

Therefore, the successful creator of 2025 is no longer just a "content person." They are a "full-stack creator"—an individual who combines strategic vision with AI-driven, industrial-level productivity, all while preserving their unique artistic creativity.

What cadence are you targeting now? Would love your input 👇