Let’s dive into the fascinating world of The House of Rare! Founded back in 2015 by the dynamic duo, Manish and Akshika Poddar, this brand is all about celebrating individuality. They took inspiration from India’s rich craftsmanship and gave it a modern twist, creating styles that really resonate. First off, we have Rare Rabbit, the men’s wear line that launched to great success in 2015. It quickly became a favorite for those looking for stylish western wear. Then, in 2019, they introduced Rareism for women, bringing in fresh and comfy styles that are perfect for everyday wear. And coming soon in 2024, get ready for the kids’ line, Rare Ones, along with a streetwear collection named Rare’Z! They didn’t stop at just clothing; they really focused on how to connect with customers. By 2024, over 141 stores and 385 counters are set up across the country. The new THOR app aims to streamline shopping, boasting over a million downloads already! On top of that, they’re big on community engagement. Events like RareFore blend fashion with fun activities, and their efforts have earned them awards, including the title of “Most Admired Fashion Brand of the Year” multiple times. Looking ahead, this leading fashion group is all set for more growth with exciting concept stores and deeper community connections through innovative events. The future looks bright for The House of Rare! 🌟